You have an online shop but you are not sure how customers are finding you.
You are struggling to get onto page 1 with the heavy competition from the 'big boys' in your industry.
You are fed up of paying commission to Notonthehighstreet, Etsy and Folksy and want to start making more sales on your own website.
If this sounds like you then you may be interested in optimising your own website to get more eyes on your website and start selling.
SEO for online shops may seem complex at first but it doesn't have to be. Once you know the basics of how to optimise your website, it becomes second nature and easy to manage.
This strategy covers everything you need to start converting website lurkers into paying customers.
Imagine wanting to buy something online but you can't figure out how to purchase it or even worst, the checkout is five pages long. Having a smooth customer journey on your website will not only increase your sales but also increase the basket value.
Often small businesses will add the same product is multiple categories to 'make things easier' for customers to find items but it actually does has the opposite impact. We'll also have a look at page speed, URL structure and making sure your website can be found by Google.
One of the biggest challenges for independent online retailers is competing against the bigger brands. In this section, we'll have a look at the best keywords for your products and categories so you target your clients in Google.
Your Google tools have so much invaluable information that can help you understand how Google and your users see your website. Together, we'll make sure your tools are set up correctly and you know what to look for and how to use it.
Knowing what your competitors are doing to rank higher than you is a great way to optimise your website. In this section, we'll cover three of your top organic competitors and see what keywords they are using and where they are getting their links from.
Creating enticing product descriptions and using your keywords in the right place will help your customers understand how you can help them. Optimise your website in 15-minutes or less with the tips and tricks from this module.
The last module focuses on improve your EAT factor (Expertise, Authority and Trustworthiness) by building links to your website, getting your products in the press and guest blogging on other websites that your ideal client will be reading.
I'm a creative at heart and spent several years selling greeting cards and signage on Etsy and then starting designing wedding stationery on my own website.
I know the challenges of setting up an online shop as I've been there before so now I'm here to make things easier for you by sharing some of the tips and tricks I learn from as an SEO for Notonthehighstreet.
My experiences give me the insider knowledge that will help you grow your shop with ease and convert your website visitors into paying clients.
Google has officially stated that it should take between 12 - 16 weeks to see any big impacts on your website after starting your SEO. Depending on how long your website has been live, your content strategy and backlink profile (the number of websites linking to you), this may be shorter or longer.
No, I cannot and anyone that does guarantee you it is lying. There are over 200 different factors that Google takes into consideration when ranking websites and it is impossible to predict how well your website is going to perform.
It is also unethical to promise someone that you will get them to page 1 and something that is frowned upon in the SEO industry.
I've been involved in SEO on-and-off since 2009 and worked with big brands like Notonthehighstreet. I've also worked in-house for a multiple award winning SEO team who is considered to be the best team in UK and Europe.
Rest assured that if I wasn't good at my job, I wouldn't have been able to a part of these teams.
I only take a maximum of 2 clients a month as it takes a lot of time to research, analyse and create a strategy. This usually means that my schedule is booked a few months in advanced and you can see my current available in the header above.