Image Optimisation For SEO in 2020 | Brilliantly Visible

How To: Optimise Your Images in 2020


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Today’s post is all about image optimisation for SEO in 2020. We’ll be looking at several different elements including alt text for images, best practices about writing SEO friendly image names and the best tools to minimise your images without losing quality. But first, let’s answer the question:

What is image optimisation?

Image optimisation for SEO is reducing the size of your images so they load as fast as possible, without impacting the quality of the images. The second part of image optimisation is using keywords and phrases so they can be found in Google image search.

Why is image optimisation necessary?

There are two main reasons why image optimisation is necessary:

  • Page speed

As we start to spend more time searching on our mobiles, the need for page speed continues to grow. There’s nothing more frustrating than a slow-loading website and compressing your images is usually plays a big factor.

  • User experience

While Google is getting better at understanding images, it cannot fully read the image without any assistance. Using simple and plain language to describe your images will not only help them rank better in image search but also help with user experience.

Visually impaired visitors use screen readers that use image alt text to provide a better user experience.

How to optimise your images for SEO

Time needed: 30 minutes.

A quick and simple step-by-step how-to guide on optimising

  1. Reduce the size of your images

    Use either the ‘save for web’ option in Photoshop or use a tool like

  2. Save in the right format

    Choose JPEG for large images or illustrations, PNG if you want to preserve any background transparency or SVG for icons and logos.

  3. Name your images names with simple to understand language

    Use keywords and phrases that describe what is happening in the image. Make sure it is unique and as short as possible without keyword overstuffing.

  4. Optimise your alt text

    Add appropriate keywords and phrases to your alt text to describe your image for web accessibility.

  5. Use structured data to mark up your images

    Structured data will help your images appear as rich results. Structured data for images support for products, videos and recipes.

While it may seem like a tedious task, image SEO can be really powerful when optimised properly. If you’d like to know more about image SEO or how to use structured data, then you may want to join The Brilliant Collections – a monthly content hub for creatives who want to learn quick wins in 30-minutes or less.

Image SEO in 2020

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