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Setting up a system to ask your clients for reviews is a great way to improve your social proof and learn from each interaction. Here are my tips on how to ask for reviews throughout your client process.
Two of the key pillars of being recognised by Google is showing that you are reliable and trustworthy. The best way of doing this is to set up your systems to collect reviews at multiple points during your customer journey. I first started doing this when I set up my Etsy shop for my wedding stationery business and it worked really well. If you’ve been struggling with how to get feedback from your customers, you will love these quick and easy tips.
CREATE A REVIEW SWIPE FILE OR GOOGLE SHEET
Before you starting collecting reviews from your customers, you need to decide where you want to store them. I have several ways of collecting reviews which I’ll get into later but I keep them in two separate places. One is a file on my desktop which is where I store screenshots of all the reviews I want to use and the second is a Google sheet where I copy and paste the URL of the review.
LOOK AT YOUR CUSTOMER EXPERIENCE JOURNEY
The next step is to look at your current customer experience journey, from your website to deliver your products or services and beyond. Some of the things that you might want to do are add a review or feedback page on your website and include them in your email signature. Other ideas could be to add a handwritten note in your product deliveries to invite your customers to leave you feedback. I used this for my stationery deliveries and it worked like a charm.
DECIDE WHAT CHANNELS YOU WANT TO USE TO COLLECT YOUR REVIEWS
Here’s where it’s time to get smart and think about what will benefit your SEO strategy. The two main places I like to collect reviews are on Google My Business and my Facebook page. I also like to have a feedback form ready in my CMS system so I can send it over to customers if they aren’t keen on Google My Business or Facebook.
PLAN YOUR FEEDBACK FORMS AND EMAILS
Once you know which systems you want to use, it’s time to start planning what you want to ask from your customers. To get the most of our forms, it’s best to keep your question set short and make sure you use open-ended questions so you can get as much information from them. The next part is to create the emails you are going to use along with your request. To make things easier, you may want to create an automated email in MailChimp so it is sent after your customer has received your delivery.
The great thing about using a system similar to this is that it becomes second nature to ask for feedback and once it is in your workflow, you no longer need to worry about it. So with that in mind, if you’ve loved all the information in the resources and everything in my free Facebook group, would you need sharing your experience on my business page and leave me a review? It really means the world to me and would help me immensely.
Pri Kruijen is an award-winning SEO and the founder of Brilliantly Visible. With over 10-years experience as an SEO, Pri has worked for well-known brands like Notonthehighstreet and has been featured by the Rising Tide Society.
She is also the SEO expert for a number of leading communities like The UK Alliance of Wedding Planners and Small and Mighty Co.
When she’s not teaching SEO to small business owners, she loves to cook up a storm in her kitchen, travel to new destinations and watching Spanish movies on Netflix.