When you started your business, it was because you had a passion for what you do and you wanted to do more of it – but no one told you just how many hats you’d have to wear every day that would take you away from the thing you love. Or the admin. The never-ending admin!
Now, you’re at the point where you know you need to do something about your SEO, but it (surprise surprise) keeps sinking to the bottom of your to-do list.
You’re not quite ready to outsource a full on, done-for-you strategy - but with so many different experts online dishing out contradicting advice you don't even know what advice you should really be following.
Plus, you’re the kind of person that wants to learn for yourself so that you can keep using those skills in your business until you’re at a point where you can get someone else to do it for you (aka the promised land!).
Believe me, as a multi-tasking small business owner who never has enough time in the day, I understand your pain.
And I know you deserve a website that works hard for you by getting you visible in all the right places and pulling in those jump-for-joy enquiries – without spending your precious time shooting in the dark, hoping what you’re doing is working.
All it takes is less than 8 hours of hands on time…
In each interactive live session, we’ll go through the tools and tricks that you can use straight away to improve your website’s SEO. No jargon, no complicated tech, just straightforward, tried and tested best practices in bitesize chunks that will start moving the needle in your business from the get go.
Now it’s time to start looking at the structure of your website so you can make sure you have a clear customer journey which makes it easy for people to contact you.
We'll also go through optimising your homepage so it's super obvious who you are, what you do, and who your ideal client is.
Let’s start with basics and a quick lesson on how Google works.
You’ll see how keyword research works using both a free and paid tool, before the session ends we'll have a look at the current keywords your couples are using to find you in Google.
This one’s all about exploring the backlinks you and your competitors have so you can build a PR and guest blogging strategy.
I also share my top 50 recommended websites that you can be using to help build authority for your website.
By the end of this session, you’ll know how to select keywords and topics for your blog posts, and have my easy to follow strategy for writing killer content and managing your categories and tags.
We’ll also look at best practice for removing blog content that is not on-brand.
Finally, you’ll discover my secret weapon for getting onto page 1 for your local keywords.
You’ll learn how to set up and optimise your Google My Business, before receiving a checklist on what to optimise and how often for your now Brilliantly Visible website.
Your very own personalised portal on my website so you can find all the content and videos in one place - no more searching through your inbox!
All content includes simple to follow tasks without any tech lingo - so you can focus on getting your strategy done without looking up the terminology every 5 minutes.
Once you’ve signed up, you'll receive access to my email address that is for clients only - perfect for when you need some specific guidance on what to do next.
Watch demo videos to help you learn visually, guiding you along the way while you set up things like Google Analytics and create your content strategy.
Don't worry about taking notes during our sessions, everything will be recorded and sent to you so you can focus on getting the most out of our time together.
Sign up to The Brilliant Blueprint and get access to an exclusive PR masterclass, recorded by the multi-award-winning PR, Nicola Russill-Roy.
Prefer to have your content strategy done for you? Pay in full and I'll research up to 12 blog posts for you and write 3 blog posts for your website so all you have to do is press 'publish'
Implement all the changes during the program and you'll receive 3-months access to The Brilliant Collections as a finish bonus. Perfect to help you can continue working on your SEO during the summer.
I’m going to level with you - it may not feel like it right now, but you can 100% do your own SEO. Is that a bit surprising coming from an SEO specialist? Well the truth is that, like you, I’m not into salesy pitches, and I believe in being honest about this kind of thing. It’s also true that it takes time to find relevant advice for your industry and learn what works. But here’s the good news: I’ve already put the time in and gained the expertise. And now I’m here to encourage you and support you as you optimise your website (in less than 8 hours!).
So why am I the person for you over all the other SEO experts out there? I like to think it’s because I'm a self-confessed creative at heart, 100% self-taught (if I can do it, you can do it too!), and I've invested £1000s into my own development while also working for some of the UK's biggest power brands.
The advice I share in the Brilliant Blueprint is tried and tested, with countless websites I’ve worked on showing up on page 1 and carving out their space as market leaders in their industry - so you know it’s working.
I felt overwhelmed, certain amount of "I can't face doing that on top of all the other things I have to do as a small business owner".
I got clarity, honest and direct feedback and you reinforced some things I already knew about the areas I'm lacking in.
I now know what changes I need to make to my web copy about who I am, what I do and where I do it more clearly.
I was feeling overwhelmed about tackling my SEO for my product based site and needed a kickstart and a confidence boost to get started.
I was nervous about my lack of knowledge of SEO generally but Pri was so reassuring that soon I could see with some hard work it was achievable.
I now have a starting point with a clear actionable task. I needed to take the first step and needed a little hand holding and nudge to do that.
I was struggling with keywords and showing up on Google.
You helped me feel much clearer as I didn't have a clue how I should be using them and inputting them into the backend of my website.
I'm now understand SEO and how to make the most of it myself through my website, keywords, blogging etc.
I'm now going to update all my SEO snippets and research the best keywords to attract my ideal client.
This round of The Brilliant Blueprint is for the wedding industry including wedding photographers, videographers, bespoke dress designers, cake makers, stationers and make up artists to name a few.
To make the most of this program, you should have a live website which we can tweak during the sessions.
I currently have no plans to run this program again in 2020 but I imagine the next round will be at a higher price point.
The hopes are that you'll be able to make every session to ask me any questions. However, all calls will be recorded and made available to you so you can catch up if you are unable to make them.
This is a guided learning program through recorded video and live sessions. So while I'll be sharing my best practices with you, I wouldn't be doing the work for you.
You will have full access to me in our optimisation and Q&A sessions for anything you need extra support on.
By the end of The Brilliant Blueprint, you will have a list of keywords that convert, a blogging strategy, your home page will be optimised for your main keyword phrase and a Google My Business profile that can help you find local clients.
We'll be using a mixture of free and paid tools for keyword research, competitor analysis and checking your backlinks. We will be using two paid tools which offer a limited time trial. One of them is a free 7-day trial, while the other is a low-fee trial at $7 for 7-days. As we'll be using both, you'll need to pay an additional $7 for the trial.